If you choose one of your agent/friends,
choose one who devotes full-time to real estate and has made
a long-term commitment to be the best. Your friend should possess
extensive knowledge about your neighborhood and especially the
type property you are selling. The friend should be "in-touch"
with the local market, and have daily contact with mortgage lenders,
bankers, attorneys, and other real estate related individuals.
Your friend should be a member
in good standing of the local Board of REALTORS®, another
measure of your friend's commitment to excellence. Your friend's
activity level, the degree of involvement in day-to-day changes
that occur in real estate locally, will very likely reflect an
established record of successful real estate sales.
Does it sound as though you should
put real estate professionalism ahead of friendship? You really
should, and if that professional also happens to be friend -
everyone's a winner. |