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Once your site is designed, you need to let people
know about it. Be sure to market your site through all of the
traditional routes. Put your web address on business cards, brochures,
sales bags, outdoor signs, etc. Online marketing is the other
important aspect of letting people know about your
site. Included in our web packages is a one time submission to
the top ten search engines (additional fees apply for monthly
submissions). For a site to be effective in it's reach to your
customers, it has to have Meta-tags* inserted into your webpage
and be submitted to search engines.
* Meta-Tags are an assortment
of notes inside your webpage that only the search engines read.
They are used to catagorize, describe, help keep up to date and
to help people find your site by matching the words they enter.
Title Tag: This is what what
you you see at the top of your webpage that describes the general
content or section of that page.
Description Tag: This
is exactly what it implies. A description tag will be displayed
when your site comes up in the search. It follows your title,
(i.e. Joes pizza (title) A family style pizza parlor...(description)
It gives the searcher a brief outline of what you do or sell.
It's like having a small classified ad with your title.
Keyword Tag:
This is a collection of words
that will be used to match and rank your sites content with the
searcher (i.e. If I type in 'pizza and delivery' I should (in
theory) get only the websites that have the words 'pizza'
and 'delivery' in or on them. So if your site doesn't contain
both you will not be ranked as high in the search, but you still
should come up in the results if you have at least one of the
words.
There are quite a bit more tags that you could include depending
on the needs of your site and business, but for the most part,
these are the most important tags and, at the very least, the
ones all sites should contain.
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